In William Marler's article, which appeared in the Food Law & Guidance section of Food Safety & Quality Magazine, he states: "Preventing an outbreak is not only better for consumers but helps protect a company’s image and bottom line. In addition to the cost of defending against civil lawsuits, there is significant damage to business, including lost revenue, bad publicity and loss of future sales. To make matters worse, in some cases there might be criminal penalties. Understanding liability, minimizing risk and taking precautionary measures will help to safeguard a company’s future."Fsq Vol 5 Issue 3 Page 6 (pdf)
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