When the U.S. Food & Drug Administration announces your recall on its website, it’s not like you really have a choice. Nonetheless, most companies use the occasion to tout how they’ve acted voluntarily. This one is good example:
Orval Kent Foods is voluntarily recalling approximately 23,000 pounds of Amish Macaroni Salad that may pose a health risk.
This voluntary action is being taken in response to the results of a test conducted on a single package of Amish Macaroni Salad by the Ohio Department of Agriculture and Consumer Services, Division of Food Safety, for E. coli O157:H7.
Orval Kent then makes much of the fact that nobody has gotten sick from its E. coli contamination–yet. More details:
The only product included in this recall is Amish Macaroni Salad with the following UPC codes and associated Use By dates:
- UPC 7945368281 Orval Kent Amish Macaroni Salad, 5 pound container, Use By 6/12/08
- UPC 7347468281 Yoder’s Amish Macaroni Salad, 1 pound container, Use By 6/7/08
- UPC 7347401045 Yoder’s Amish Macaroni Salad, 2 pound container, Use by 6/7/08
- UPC 7347488729 Yoder’s Amish Macaroni Salad, 5 pound container, Use By 6/7/08
This specific product was shipped to customers who have distribution to retail and food service establishments in the following areas: Delaware, Illinois, Indiana, Maryland, Michigan, New Jersey, New York, Ohio, and Pennsylvania.